CRM
You know that customer relationships are key to your profitability. However, to ensure they remain so means managing, co-ordinating and synchronising data at every customer touch point. Customer Relationship Management (CRM) is about data - more specifically, the strategic use of data to improve your company's bottom line performance. The benefits are clear. By streamlining process and providing sales, marketing and service personnel with better, more complete customer information, CRM enables organisations to establish more profitable customer relationships and decrease operating cost. By using CRM:
- Sales personnel can shorten the sales cycle and increase key sales-performance metrics such as revenue per sales representative, average order size and revenue per customer.
- Marketing can increase campaign response rates while simultaneously decreasing lead-generation and customer acquisition costs.
- Customer services can increase productivity and customer retention while decreasing service costs, response times, and request resolution times.
With your CRM processes in place, you now need a Customer Relationship Management system that's fit for the task.
For many organisations, Microsoft CRM is proving to be the answer.
This end-to-end solution is remarkably easy to use, working with applications that many employees already access every day, including Microsoft Outlook and Internet Explorer. It also helps you share information between key departments to gain a complete view of your customers and manage the sales pipeline more profitably.
The real benefit of Microsoft CRM, is that you can start small and scale up as you see fit, to prove it works before making a major investment. Allowing you to:
- Maximise business productivity by automating information processes.
- Increase efficiency through integration with financial applications and Microsoft Outlook.
- Reduce your total cost of ownership with a scalable, cost-effective CRM solution.
Why Microsoft CRM
Microsoft CRM helps businesses build profitable customer relationships. Integrated Sales
and Customer Service modules enable employees to share information to improve sales success
and deliver consistent, efficient customer service. Sales and customer service features
include leads and opportunity management, a complete view of customer history, automated
incident management, and a searchable knowledgebase. Built using Microsoft .NET–connected
technologies, Microsoft CRM is accessible from Microsoft Outlook® and the Web, easily
integrates with Microsoft and other business applications, and scales as your business grows,
enabling you to:
Increase sales success
Shorten the sales cycle and improve close rates with leads and opportunity management, automated
sales processes, quote creation, and order management. Maintain contact with customers via
targeted e-mail; use Microsoft Word to create print communications.
Deliver consistent, efficient customer service
Customer service representatives can manage cases from initial contact through resolution,
access a searchable knowledge base of support information, and respond quickly and accurately
to customer needs with automated routing and queuing of support requests
Make informed, agile decisions
Microsoft CRM provides detailed reports and a complete view of sales and support activity
and history, so you can identify the opportunities, trends, and problems that guide your
decisions.
Share information
Integrated sales and customer service functionality gives employees a comprehensive,
updated view of key customer information across the business. Employees can also share
ad hoc information to help ensure rapid response to sales opportunities and service requests.
Automate business processes
A built-in workflow engine helps management establish consistent business processes, frees
employees from time-consuming tasks, and equips them with the information and tools they
need to sell effectively and deliver superior service
Integrate across your business
Microsoft CRM offers tight integration with Microsoft Business Solutions for Financial
Management (North American versions only) and Microsoft Office, and also extends to
integrations with third-party applications and Web services.
Gain a rapid return on investment
Easy configuration, an intuitive user interface, and simplified navigation help employees work productively from the start, with minimal disruption to business